SURE, IF YOU COUNT THEM 4 OR 5 TIMES

The San Diego Union-Tribune's ad campaign claims "over one million readers every week". Well, the latest circulation figures are out, and they're down another 10% or so. Check out the real numbers in detail: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004030296